A Summary Of Key Digital Media Findings For 2020

Here's A Summary Of Important Digital Media Trends For 2020.


In all the countries where we conducted surveys, coronavirus outbreaks significantly increased news consumption for mainstream media. News on television and online sources have also experienced significant growth. People now consider television their main source for news, and it's a temporary an exception to the pattern of declining news consumption. Because of lockdowns, it is becoming more difficult to publish newspapers in physical form, their consumption has declined. It is likely that the move towards digital publishing will be accelerated. However, the use of online and social media substantially increased across the globe. WhatsApp was the most popular of around 10 percent in certain countries. Furthermore, over 50% of those polled (51 percent) used some form of open and closed online community to share information, connect with others, and participating in local support teams.

Trust in media coverage of COVID-19 was very high across all countries in April 2020. It was comparable to the trust of national governments but much higher than that of politicians on their own. Trust in the media was higher than the level of trust for social media and video platforms as well as messaging services in relation to COVID-19 information. The concerns of the world about the spread of false information remain significant, according to our bigger January data. Global concerns about misinformation remain high even before the coronavirus outbreak. Over half of our world-wide sample of respondents said that they are worried about the information is being disseminated online about information. While domestic politicians are the most common source of false information, people who identify as right-wing in certain countries (including the United States) are more inclined than others to blame the media. While Facebook is widely believed to be the main source of false information nearly everywhere, WhatsApp is more responsible for spreading false information in the Global South such as Brazil and Malaysia.

A survey conducted in January across all countries revealed that four out of ten respondents (38 percent) were able to trust the news the majority of the time. This is four percentage points less than the 2019 survey. More than half (46%) reported that they trust the news they use for themselves. The rising uncertainty and political polarisation has resulted in a decrease in trust in broadcasters that are public which are under attack from the right and left. Our research found that 60 percent of people are interested in news without a specific opinion, while only 28% prefer news sharing or enhancing their views. The United States has seen a slight increase in partisan preferences since 2013. However most people seem to prefer information that is at least trying to be impartial.

The news media are adapting to the changing style of political communication, the majority of people (52%) would prefer them to be more prominently reporting false statements made by politicians rather than not emphasise them (29 29.9%). People are more uncomfortable watching political ads on social media and search engines than they are watching TV. Most people (58 percent) would prefer for platforms to block adverts with false claims. The news on the internet has seen an increase in the amount of money paid in several countries such as the United States at 20% (+4) and Norway at 42 percent (+8). However, there have been minor rises in the other markets. It is important to note that in all the countries, most people aren't paying for online news, even if some publishers have now reported a 'coronavirus bump'.

The decision to sign up for the newsletter is an indication of confidence. The most important aspect is the authenticity and quality of the information. Subscribers believe that they are receiving better information. However, a lot of people are content with the news that they have access to at no cost. We also see a high percentage of non-subscribers (45% in the USA and 50% here in the UK) who claim they could not be persuaded to pay. The highest levels of payments are found in countries like the USA and Norway, where there is a higher percentage of subscribers. About a third to half of subscriptions are paid to national brands in countries such as the USA as well as Norway. This indicates that there are still winners and winners and losers. In both countries, a large small percentage of customers are adding more than one subscription to their existing ones. For radio din judetul Alba A Romanian commercial radio station. They have an approach to programming that concentrates on 60 percent news from all regions and 40% music. The primary elements that appeal to viewers are news programming from the county , as well as specialized shows, as well as talk shows. They enjoy news, contests, and interviews but also enjoy discussions, cultural shows, and music.

In most countries, local newspapers and their websites remain the top source of news about a particular town or region with a readership of four out of ten (44%) every week. We discover that Facebook and other social networks are utilized by an average of a third (31 percent) in local news and information. This creates additional pressure on companies and their business model. News access continues to grow expansion. Just 28 percent of people in all countries prefer to begin their news-related journeys via the internet or through an app. Generation Z, 18-24 year olds, have a less favorable connection to websites and apps. They're twice more likely than other people to use social media as a source of news. Instagram news use has grown by more than 50% for all age groups, and is expected to surpass Twitter in the next year.

To stop the trend of switching to different platforms, publishers are looking to build direct connections with consumers via email and mobile alerts. An astounding 21 percent of American adults check their weekly news-email. For almost half of them it is the primary way to access information. Northern European countries have been much slower to embrace news channels via email and only 10% using email news in Finland. The number of podcast users has increased significantly over the last year, though coronavirus lockdowns may temporarily reverse this trend. The majority of people across the globe (50 percent) think that podcasts provide more depth and understanding over other media. Additionally, Spotify has become the number one destination for podcasts across several markets, overtaking Apple's podcast app.

Overall, almost seven in ten (69 percent) think climate change is a serious problem, but in the United States, Sweden, and Australia a significant minority dispute this. This group is typically conservative and older. The younger groups can get a lot of their climate news via social media, and by following activists like Greta Thunberg. Amazon Echo and Google Home, both voice-activated smart speaker devices, continue to expand rapidly. The use of these devices for any purpose has increased from 14% - 19 percent in the UK to 7 to 12% in Germany and 9% - 13% in South Korea. Yet, we see that news consumption remains low across all markets.